A piece of news coming from “2011 Annual Channel Conference of Apple Greater China” concluded in Sanya said that Hisap won the Mac Best Growth Award of Apple Greater China and was the only chain enterprise won the award in China. In 2012, Hisap shall enhance and deepen cooperation with Apple and offer “Apple fans” more and cool Apple product experience and fashion application experience upon its professional advantage and coverage capacity through its offline subject population and other ways. 

Apple leads the fashion and Mac product is focused

The one if it is capable of selling Mac or not is the strength and profession representation to conquer “Apple fans”. As the top IT fashion brand in the world, Apple has unique product design philosophy and outstanding quality. As the iPhone and iPad, two outstanding products of Apple become hot and hot in the whole world, Apple dominates the consumption pattern of the consumer electronics and the development pattern of the IT industry.

 Morgan Stanly, an International venture investment bank, made a sample survey on 16 cities of China in this summer, where the result shows that 21% users are preferred to use Mac, even though the market share of Mac, a product of Apple, is far less than that of Lenovo, Dell, HP, Asus, Acer, SONY, Samsung and other brands currently. If the data is realized, Apple is expected to become the second largest PC producer in China. Therefore Mac, a product requires higher specialization, shall become the product star and market focus of Apple for the next year.

 “Different from iPhone 4, iPad 2 and the other smart mobile terminal devices of Apple, Mac, even though it has entered into Chinese market for years, but is always encountering with the intensive competition challenge. Mac is not only troubled by price, but also the less knowledge and understanding of the domestic user on OS X operating system. In the recent two years, Apple has adjusted the price of Mac and made plenty of propaganda and the planned market incubation for the OS X operating system in the Chinese market, which have made more and more users capable of using and enjoying the wonderful experience of OS X, and laid solid base for the consumption growth of Mac in the Chinese market.

The professional service offers Apple users different experiences

Beginning from the year of 2011, Hisap, in view of its consideration on the enterprise strategy and the market tendency, has been enhancing its cooperation with Apple to expedite to expand the authorized store and enhance store-based marketing strategy to cater to the application demands of consumers on Apple products and offer consumers perfect before-sales and after-sales support. In the year of 2012, the “could service” field shall be extended. Currently Hisap has already pioneered to launch the free iOS 5 firmware upgrade service, which is now being conducted in 41 Apple professional authorized stores of Hisap in whole country of China; where the skilled technical engineers shall offer field assistance and whole guide for users.

 Currently the professional capacity of the technical service staff of Hisap, upon the systematic training and online evaluation and examination, has been keeping ahead of that of the same traders at home. In the “Apple dealers' excellent store clerk training camp” organized by Apple recently, Xu Liang, an ordinary store clerk of Hisap, emerged from over 300 candidates. Xu Liang won not only the champion of the preliminary contest in the first total score, but also won the “best director award” in the “Excellent store clerk training camp” finals held in Sanya, which shown the outstanding talent and profession advantage of Hisap again. It is believed that the consumer who is found of fashion experience shall get and enjoy the unusual experience in Hisap.