On December 1, China Center for Information Industry Development held ceremoniously “2011 Annaul Economic Meeting of China Information Industry” in Beijing Shangri-La restaurant, where the enterprises and individuals who make outstanding contributions in the development course of China information industry 2011 were elected. Chen Bin, the chairman of Hisap was elected as “Annual Economic Figure of China Information Inudstry 2011”.

       “Annual Economic Figure of China Information Inudstry 2011 is the corporate leader who leads enterprise to makes outstanding achievements and produces significant influence on the whole industry in the year of 2011”, pointed by China Center for Information Industry Development. In the past year, Chen Bin led Hisap to complete the transformation from “a single IT chain retailer” to “IT and consumer electronics chain retailer”. On one hand, Chen Bein created the smarter supply chain system, i.e.: the “short-chain direct supply” system upon the “scale-oriented, differential, professional and multi-channel” strategic deployment to hugely improve the supply chain efficiency, and thence formed wide demonstrative effect in the industry; on the other hand, Chen Bein established the new format cored by the keywords of self-support direct supply, multichannel sales, cross-industry alliance, commerce user, SME, professional service, e-commerce, “cloud” application, smart commuinication and others by comprehensivly re-establishing commerce mode, re-constructing and optimizing organization system, informatization and internal flow, talent structure and thinking mode, and thence laid a solid for Hisap for next 10 years' development.

       “Having articulated thinking, decision-maker and retail expert”, this is the personal apprasial made by the IT industry for Chen Bin. With the particular things-doing style, the character of persistence, the highly perspective strategic thinking ability and strongest logicality, Chen Bin led Hisap to complete the strategy transmission, started from the yea rof 2008 from “traditional sales company” into “innovative sales company”; meanwhile Hisap kept exploring the innovative business modes among manufacturers, suppliers and service providers to achieve the “3-flow-in-one”, namely information flow, logistics and capital flow; where Hisap achieved lean, standard and informatization management internally and the complicated and consistent synergism between large manufacturer and large retailer externally.

         Since the year of 2008, the economic fluecutation and uncertainity have brough challenges and opportunities to enterrise development. Whilst Hisap obtained sound achievements for its “supply chain” and “store”, Chen Bin, knowomg deeply the importance of development opportunity, led Hisap to develop continuously without slowing down. In order to fit to the development tendency of smart information, “cloud calculation”, mobile inter-connection, digital family and commerce application and etc., as well as improve the enterprise’s professionalization level and the market’s sensitivity, Chen Bein established the “Product R&D Centre” in Beijing and Shenzhen respectively to connect with all upstream manufacturers, innovative manufacturing enterprises and innovative application enterprises to achieve R&D connection, new product connection, participate in R&D and design process of products and applied technologies, seize the industrial tendency and cusotmers’ diversified demands in advance, and then improve the technical and service strength of Hisap in the market.

        Except the traditional retailing mall, Hisap comprehensively pushed “Naobaixin” channel to join its chain system and pushed to establish the “Hongtu Easy Commerce” SME sales system, “Red-quick service” professional steward service system, www.huimai100.com, call service center, cloud applied technologies centre, product R&D centre, new category development centre, informatization system and other operation subsystems.

       Currently Hisap has basically established the online-offline service integrated, B2C-B2B integrated, retailing users - commerce users integrated, products – services integrated, traditional channel and join-in channel integrated, enterprise self-support and cross-industrial alliance sales system integrated sales systems. Upon the brand, purchase, logistics, information flow and member share platform, Hisap breaks down its sales organization and performance further, and then achieves the leap-type development from the traditional retailing enterprise to the modern service industry.

        Through his strategic layout, Chen Bin wishes to maintain highly perspectiveness and flexibility and face to the future new world full of challenges with ease whilst facing to the complicated commerce ecological environment driven by technology, product and market in the next ten years.