In the evening of July 14th 2013, the first round of the Miss Tourism World 2013: Nanjing squash competition was held with great pomp in the Central Plaza, LB1, of Nanjing's Wonder City. 25 beautiful girls who had shown great promise in the initial auditions showed off their personal charm with bright smiles and gorgeous poses, all competing for a place in the final, in each step of the dynamic dress, bikini, and formal wear stages.

    So as to further enhance the public’s participation in Miss Tourism World, the Nanjing Organizing Committee teamed up with  to market and announce the competition. At all competition  event venues related to Miss Tourism World, members of the public may scan the QR code of “Love in Xinjiekou” with their mobile phones to participate in a grand prize draw, with the opportunity to win prizes such as mobile phone top-up cards, jewelry, and digital products. In addition,  will award Apple products as prizes to winners of Miss Tourism World, like the iPhone and iPad,  to the top 10 competitors in Nanjing, the Champion of Nanjing, and the Champion of Jiangsu.

    's brandname and products have been well promoted, applied and acknowledged throughout this event, and the official “Love in Xinjiekou” Wechat group has attracted 1,232 new fans.