On 13th January, according to the relevant provisions defined in the Trademark Law of the People's Republic of China and the Recognition and Protection Regulations of Chinese Famous Trademark, the Trademark Office of State Administration for Industry and Commerce recognized “Hong Tu”declared by Jiangsu Hongtu High Technology Co., Ltd. and “Xin Bai”declared by Nanjing Xinjiekou Department Store Co., Ltd., as Chinese Famous Trademark respectively, among which “Hong Tu”is categorized as Class 9 and “Xin Bai”is in Class 35. This is another major achievement of the brand strategy following after “Hong Tu Sanpower” and “Jin Peng” being recognized as Chinese Famous Trademarks, and also the specific embodiment for actively promoting brand strategy of Sanpower Group. 

Famous trademark implies a registered trademark which enjoys high reputation in the market and is well known by the relevant public. It is the combination of popularity and reputation of a trademark, a specific embodiment of core market competence of the industry and product, the highest authoritative evaluation and maximum protection in brand building, and a complement of the general protection to the trademark. For those products entitled with Famous Trademarks, it not only represents the quality of service and corporate reputation, but also stands for the leading position and business scale in the industry.

The title of “Chinese Famous Trademark” is the highest honour in the field of Chinese trademark. The award of such title to both “Hong Tu” and “Xin Bai” is the recognition of the high quality service of Sanpower Group, and also the encouragement and motivation for the enterprise to achieve continuous success in new round of competition. Sanpower Group will effectively maintain the brand reputation, improve the quality of service, expand the market space, improve business efficiency and promote a sustained, rapid and sound development of the enterprise.