As a Chinese private enterprise with national characteristics, Sanpower Group has always been adhering to its management philosophy of "becoming a model enterprise by integrating Chinese traditional Confucian wisdom with Western modern management method, consequently to promote Chinese traditional culture becomes one of the key issues in the development of corporate culture of the Group.

In 2014, the brand building committee of Sanpower Group brings forward an important publicity project of corporate culture – “Sanpower Art Festival”, aiming to promote the extraordinary traditional culture of Chinese nation combined with the unique corporate culture of Sanpower Group, develop and implement the corporate culture, and introduce the artists of universities to the outstanding private enterprises. In accordance with the plan, “Sanpower Art Festival” will be conducted in every July starting from this year. After thorough and careful consideration, the three special performances of Sanpower Art Festival 2014 has been determined by the public relationship and administration management department of the Group, jointly sponsored by Art and Culture Education Centre of Najing University, Nanjing Queen Jade Culture & Art Co., Ltd., and Yixing Sun & Moon Pottery Workshop. The performances include: session one, Treasure the "Ink" like Gold – individual calligraphy exhibition of Huang Zhengming, a famous Chinese contemporary calligrapher; session two, A Great Work to Cut the “Jade” – exhibition of selected jade carvings by Chinese masters; session three, Fallen in Love with "Pottery" – individual artwork exhibition of Yin Xiangming, a well-known Chinese contemporary Zisha pottery sculptor. All the exhibitors are renowned masters in their own artistic field and being highly sought after by collectors at home and abroad. Each of the sessions will be on for about ten days and it will be a month-long art feast catering for Sanpower people from 16 July to 13 August.

It is expected by the Group that with the influence of such "festivals", the company could develop an atmosphere of traditional culture, enrich the spiritual life of employees by cultivating their mind and enhancing their cultural content, let the development of corporate culture be reflected by practical work, and  strive for making Sanpower Festival another extraordinary embodiment of Sanpower Culture!