“Fall sick less often by managing your health and make mobile healthcare truly mobile.” On October 25, at the South China Mobile Healthcare O2O Experience Sharing Session III, More proposed a brand new concept in O2O (online-to-offline) healthcare. What does More mean when it says fall sick less often (in Chinese: 扻病)? The character 扻, which can be read “zhì” or “sǔn”, means “lessen”, while the second character 病 means illness or disease. So 扻病 can be understood as meaning lowering the risk of getting ill. Treating an illness after becoming sick is less preferable than managing your health so that you are less likely to become sick in the first place. This is the original aim of More’s apps.

A different approach from the traditional healthcare model of “surgery plus medicine”, widespread interest in nutrition and health management has made preventative healthcare a hot topic and driven a jump in growth for the global healthcare industry. At present, however, Chinese residents’ overall health literacy is fairly low. One indicator put the health literacy of Chinese residents at only 8.8% in 2012, and it is estimated that in 2015 it will reach about 10%. That is to say, only ten people in 100 know how to obtain and understand health information. This means that there are currently more people who lack healthcare literacy in China than who cannot read. If we can use mobile connectivity to stop people from getting sick as often and instead stay healthy then we can essentially avoid the problems caused by the increasing demand for treatment, such as difficulties in obtaining medical services and expensive medical charges.

More was created with exactly this idea in mind. With its vision of “health for everyone”, More uses mobile apps and cloud-based big data to build healthcare platforms providing a series of services including healthcare management, chronic disease management and help finding medical services. It offers targeted healthcare solutions based on the health status of each user. More also uses gamification to encourage users to manage and therefore improve their health, reducing the incidence of illness and spending on treatment.

Health management is particularly important for China as it faces the challenge of a large and aging population. The complexity and diversity of healthcare management also means that diverse O2O healthcare cooperation models will become a new growth sector. The solutions developed by More can be applied flexibly to various segments of the O2O health service sector and can assist in transforming and improving traditional healthcare practices.