On January 24, the eighth China Comprehensive Brand Management Forum and the First Session of the Second Council Meeting of Jiangsu Brand Association, jointly held by China Brand Society Organisation Association and Jiangsu Brand Association, was held in Nanjing. And more than three hundred representatives of well-known Jiangsu enterprises and experts and scholars attended the forum. With its outstanding brand achievements, Sanpower Group was awarded “the Annual Brand of 2015 Brand Jiangsu” and Yuan Yafei, Chairman of Sanpower Group, was honoured “the Leading Figure of the Annual Brand of 2015 Brand Jiangsu”.

This is an age of brand competition, and Industry 4.0, big data, "Internet+" and other new technologies has brought new opportunities and challenges for brand management. This Conference, with “brand operation under the age of big data” as the theme, invited three guests, including Dr Xu Haoran, Chairman of China Brand Society Association and President of Jiangsu Brand Association, Li Shengyu, General Manager of Shanghai Maidi Brand Consultancy and Lin Daliang, co-founder of Weixinhai, to deliver keynote speeches of brand management from the perspective of big data, WeChat operation and others.

Lin Daliang delivers a speech themed “How should traditional enterprises promote WeChat”.

At the summit dialogue, Hua Guikan, Assistant President of Sanpower Group, Wang Zhuqian, Executive Director of Hodo Group, He Chaobing, Chairman of Dahe Cultural and Financial Group and other three business representatives, experts and scholars shared experience in enterprise brand innovation and management, with the “under the age of big data, brand operation of Jiangsu brand” as the theme, hoping to provide examples for small and medium-sized enterprises to learn.

Hua Guikan, Assistant President of Sanpower Group (the fourth counted from left to right), shares experience in brand management.

This Conference also presented a series of awards of “the 2015 Brand Jiangsu”. And Sanpower Group was awarded “the Annual Brand of 2015 Brand Jiangsu” and also Yuan Yafei, Chairman of Sanpower Group, was honoured “the Leading Figure of the Annual Brand of 2015 Brand Jiangsu”. Since 2014, Sanpower Group has implemented the international development strategy, making full use of domestic and international markets and resources, achieving all-round development of “international, transformational and public-service Sanpower Group”. Therefore, the profile of its brand has been greatly enhanced. Sanpower Group won two brand awards this time, and this is exactly the Conference Organising Committee’s recognition for Sanpower Group’s brand development achievements.

Sanpower Group Awarded “the Annual Brand of 2015 Brand Jiangsu”

Yuan Yafei honoured “the Leading Figure of the Annual Brand of 2015 Brand Jiangsu”

It’s honour. Certainly, it’s also a spur. In 2016, Sanpower Group will continue to accelerate the pace of international expansion, based on “Broad Brand, Broad Scale, Broad Mode, Broad Feelings and Broad Mind”, try hard to build an industrial ecosystem which covers “Broad Commerce, Broad Health, and Broad Finance” and be committed to becoming a sustainable world-class enterprise with Chinese characteristics.