The grand opening for Cenbest Plaza B, elaborately created by Cenbest Group with a spending of 1 billion yuan and taking fashion trends as its orientation, took place on April 28. It has realised a seamless connection with Plaza A, with a total area reaching 120,000 square meters, and it also connects to eight subway entrances, making it a one and the only one among first-tier shopping districts in the country. It was reported that Cenbest Plaza A and Plaza B attracted a passenger flow of nearly a million people and earned over 150 million yuan during the opening period from 28th April to 2nd May, gaining a growth of nearly thirty per cent.

The twin plazas, Cenbest “Plaza A + Plaza B”, became a comprehensive shopping mall integrating catering and recreation, world famous brands and life experiences and marked a new landmark of fashionable living. Plaza B takes the 90s’ generation as the main customer group in its orientation and planning, which is the most ingenious creation of Cenbest, with a block-form layout applied to the generators and shop-in-shop pattern to brands. It combines catering services, desserts, apparel, accessories, digital products, bookstores, groceries and other commercial activities to create a dream paradise for young customers. Plaza B is the addition to customer experience, such as size+, customer base+, brand+, decoration design+, and plus the internet. This is aimed at creating an interactive experience+ in a perfect manner to attract more young people to like and buy products.

 

The grand opening of Plaza B has filled the gap of the shopping malls for the 90s’ generation in Xinjiekou and activated the consumption potential of the shopping district, where the purchase intentions of customers can be fully released. The brand new experience consumption created with business thinking 3.0 by Cenbest was a hit, establishing a benchmark for numerous competitors still in their downturn.