On 28 July, famous Danish minimalist design brand Jacob Jensen Design’s Sales Officer Vincent Peña and Director of Marketing Kathy Jiang visited Sanpower Group along with several other people. Wang Lihong, CEO of Brookstone (China), and Brookstone’s executive team held in-depth discussions and negotiations with the visitors on design and R&D, white-labelling, manufacturing and processing and other businesses. This is another international brand visiting Sanpower Group after WABA Fun from the US.

Established in 1958, Jacob Jensen Design (JJD) is a treasured Danish design brand. Its founder, Jacob Jensen, is regarded as one of the “great designers” and was the winner of a lifetime achievement award from the Danish Arts Foundation. JJD worked with the world famous audio-visual brand Bang & Olufsen for 27 consecutive years, cooperating on products including record players, radios, and speakers and creating Bang & Olufsen’s classic minimalist style. In 2011, JJD decided to enter the Asian market, establishing studios in Bangkok and Shanghai.

Wang Lihong, CEO of Brookstone (China), accompanied the guests to visit Sanpower Home and the concept store, and introduced the guests to Sanpower’s Broad Finance, Broad Health, Broad Consumption sectors and other core businesses as well as development plan for Brookstone (China). The visitors had high praise for the growth of Sanpower Group, and expressed great expectations for and interest in Brookstone in China.

Vincent Peña said that this year JJD has also designed and developed various intelligent household products and consumer electronics, and that Brookstone’s brand positioning closely matches Jacob Jensen’s design concept. Both sides reached an agreement on their intention for future in-depth cooperation. JJD’s strong industrial product design background can allow JJD to design for Brookstone consumer electronics and related products with a unique style. In addition, JJD is willing to work closely with Brookstone on products that have already been launched in Greater China. Aside from Brookstone (China), JJD is also seeking cooperation opportunities with SSG, IDT and other parts of the supply chain under Sanpower Group. It also hopes to launch a partnership with Brookstone (USA) in the North American market as far as possible. The two sides are able to work together in all processes and fields of design, R&D, manufacturing, distribution and supply chain.

Brookstone (China) is currently adjusting the company’s development direction based on the Group’s planning and businesses, and actively building up its own supply chain capabilities. Wang Lihong is calling on and leading the team to actively search for product sources, requiring the product procurement and development department to expand its field of vision to the entire world. At present, in addition to exploring domestic products sources and original equipment manufacturing business, Brookstone (China) has begun business partnerships and negotiations with third party suppliers in the USA and Northern Europe, and is actively approaching benchmarking brands in Japan and South Korea.