On October 20, 2017, the 25^th China (Shenzhen) International Gift and Home Products Fair opened ceremoniously. This nationally influential fair featured 5,800 booths, over 3,600 companies and over 160,000 buyers, covering 115,000 square meters. Brookstone also made its appearance at the gift exposition in Shenzhen with many hot selling products, attracting the attention of many spectators.

Created by Pierre de Beaumont, an American engineer, Brookstone’s initial product base was driven around the purpose of making hard-to-find and useful items/tools.  In the past 50 years it has been committed to providing a wide array of multi-functional and ingeniously designed quality products. In 2014 it was purchased by Sanpower Group and entered Chinese market. Currently its products in five categories, namely edgy entertainment, health, business & travel, audio-visual technology and home design, are widely popular around the globe.

Thanks to the globalized buyer supply chain of Sanpower Group, at this fair Brookstone was able to showcase a collection of top hip gadgets in the world, such as the hot selling limited edition of 1s cat ear headphone with LED accent lights, Brookstone SAND and Max2 Percussion Massager, etc.; or the top-quality Tranquil Moments® Bedside Speaker & Sleep Sounds, Auto-Sensing Wine Bottle Opener and the TEMPUR-Cloud Soft & Lofty Pillow to solve customers’ headaches.  The Oregon Scientific Smart Globe Discovery also showed up, surrounded by spectators who played with it with interest and amusement. These unique, classy but no less practical products are popular as they can be given to loved ones as presents.

The 2017 Shenzhen gift fair boasts a strong lineup of exhibitors from distinguished Chinese and international gift companies, including both established giants in the industry and energetic emerging brands. Brookstone also gave plenty of surprises. In an age of consumption upgrade, consumers prefer practical gifts conducive to better lifestyle and health, to showy, expensive and useless ones. Therefore, apart from a large number of citizens interested in Brookstone exhibits, there were also a number of companies asking the personnel many questions and seeking potential cooperation with Brookstone.

A good platform gives rise to more cooperation opportunities. This fair actively developed marketing and management ideas, calling for gift companies to instill new meanings into more creative and inspired gifts, displaying good gifts to all the potential consumers while maximizing the desire of consumers to participate and purchase and meeting the need of the industry, which matched well with the brand spirit and philosophy of Brookstone. Brookstone showed how science and technology can empower gifts so that everyone with a passion and knowledge for life can find his surprising gifts among the five categories of Brookstone products.