A world-class exhibition opened in Shanghai, with over 500 enterprises and 1,200 media journalists, covering an exhibition area of more than 50,000 square meters.

Recently, CES Asia 2018 had its grand opening. Mu Jianxiang, vice president of Sanpower Group's new retail business and Brookstone China was invited to deliver key note speech at thenew commerce Summit Forum. He introduced the vision of Brookstone and discussed the development of new retail, together with MIUI, Suning, GFK China and other brands’ representatives.

Join Hands with Powerful Partners to Create the Future of New Retail

CES Asia 2018 attracted many big brands to the exhibition, covering the most popular and advanced products and technologies in the field of consumer electronics, including artificial intelligence, AR/VR, mobile internet, automotive technology. In addition, there were many black techs, such as SD printing, intelligent wear, Internet of Things, living technology, drone, etc.

At the New Retail Summit Forum, Brookstone representative, together with fellow industry peers, introduced the new commerce plans of different enterprises.

As the representative of Brookstone at CES Asia, Mu Jianxiang spoke about Brookstone, New Chains and New Commerce. He demonstrated Brookstone to the global stage and introduced Brookstone’s thinking towards new commerce.

Mu Jianxiang said that under the plan of Sanpower’s new commerce business, Sanpower Group’s strong retail network and professional service ideas have all been applied in Brookstone.

Relying on an international team and Sanpower's domestic resources, Brookstone has achieved remarkable results in China's new commerce industry; in 2016 and 2017, Brookstone was rated as a new commerce unicorn business.

Build Platform, Empower Franchisees with Strength

In the new commerce era, it’s important to rebuild the relationship among “people, products and market”. Brookstone’s representative summarized its developing pace in the new commerce era with the word “New Chain”and rebuilds the “people, products and market”through “six re-definitions”:

Brookstone focus on the urban new generation and transforms from operating commodities to managing users. In terms of content, Brookstone has developed from hard-to-find tools to a novel lifestyle and its products include a combination of self-owned brand+ buyers’ system+ global innovation ecosystem. Now Brookstone’s shops are platforms for experience and interaction. Shop assistants are both players and partners, products and props are scenes and retails barrier is broken by socialization.

One of Brookstone’s core strengths is to provide users with surprising services throughout their life cycle. From ideas incubation to R&D and manufacturing, to sales promotion and to value-added services, Brookstone owns a complete global ecological chain for integrated services.

To date, Brookstone has launched S2B2C urban partner business model to to empower franchisees in a budding ecosystem.

Partner shops of Brookstone welcomed by the market

Stepping into integration, Sanpower Meets Reform and Innovation

In the new retail era, Brookstone is changing, the same as the new commerce of Sanpower. Zhu Yahui, assistant president of Funtalk Brookstone, was invited to participate in the Mocoll Global Partners Conference to discuss the future of new commerce with industry representatives, experts and practitioners and enable industry transformation. Zhu Yahui notes that as the representative of new commerce, FuntalkBrookstone, a subsidiary of Sanpower New Retails, has the responsibility to set an example and lead the industry to a new future.

Today, Sanpower new commerce is transforming from a brand to a platform, from collaboration to integration, and from integration to convergence. Its new commerce segment has been redefined as offering “novelty products”. The new stores are data drive to provide value-added services; strategically, it integrates with “3C+novelty products, domestic+ international, brands+ channels, online+ offline, service+ data and retails+ health” together.

Through reform and innovation, Sanpower new commerce has ushered in a new future.