Stars gathered to celebrate the 60th anniversary of Nanjing Cenbest Mall
(From Nanjing Morning Paper)

The picture shows the new logo launching ceremony of Cenbest Mall

“The Evening of Sanpower”-- a large-scale literary party for celebrating the 60th anniversary of Cenbest Mall was held in Nanjing Olympic Sport Centre Gymnasium on the night of 19th of August. Young, middle-aged and elderly entertainment stars gathered to provide a audio-visual gluttonous feasts for Nanjing people, such as Zuheiri, Wang Feng, Hankyung, Li Yugang, Fang Datong, Shi Tou, Feng Gong, Bao Guoan, Ding Jianhua, Chun Tian; Xu Gehui and Leo lee co-hosted the party.

The new logo of Cenbest Mall unveiled in the party.

“The Evening of Sanpower -- a large-scale literary party for celebrating the 60th anniversary of Cenbest Mall” was held by Nanjing Cenbest Mall. People welcomed the 60th anniversary commemoration of Cenbest Mall this August, the new logo launching ceremony of Cenbest Mall was held in the party, The old logo is nearly 20 years old, the new logo looks more contemporary than the old one. As Cenbest Mall is nearly 100 years old, it was born in the year of the “dragon”, the lively dragon on the new logo artistically indicates “dragon year” and “hundred years old”, and it brings up some brand-new visual experience. Theme of the event was “flying dragon brings a golden age”. The party covered various form of entertainment, such as music, poetry, drawing, song, dance, acrobatics, cross-talk; the party was composed of several interaction sections, such as “Cenbest in citizens' eyes”, “people’s praise and recognition”, “peer celebration”; the evening party fully displayed Cenbest Mall’s achievement over the past 60 years, it also marked a new beginning for revitalising national brand as its mission. Meanwhile, the evening party fully embodied the enormous influence, great creativity and new dynamic of Nanjing business industry and retail trade.

The evening party got attention of provincial and municipal leaders at all levels, and the following leaders attended the party: Lin Xiangguo, Xu Zhongzi, Luo Yimin, Miao Helin, Li Ren, Shao Jun, Chen Shaoze, Liu Yian, Long Xiang, Xu Jinwan, Xiang Xuelong, Zhang Ningshen, Li Qi, etc. At the same time, committee member of Jiangsu Provincial Party, secretary of Nanjing Municipal Committee Yang Weize sent a congratulatory letter to Cenbest Mall.

Cenbest Mall strives to become one of largest single-unit department in China.

Nanjing Cenbest Mall is a large-scale retail enterprise, it is a time-honoured brand and is one of ten famous department stores in China; it is the first listed company in commercial industry, and it is a banner for Nanjing business community. Cenbest has won nearly 1,000 national, provincial and municipal awards since the establishment, and has emerged 21 national, provincial and municipal model workers. For welcoming the 60th anniversary commemoration, Cenbest Mall has been upgraded since the year before last, they have carried out interior and exterior decoration, introduced famous-brand products, conducted multi-trade expansion, so as to perfect the overall framework. Nanjing Cenbest Mall displays a new image of modern department store with a more comfortable and fashionable purchasing environment, and it will provide a more enjoyable shopping experience to the customers in Nanjing City and Jiangsu Province.

Nanjing Cenbest Mall has been continuously innovated and enhanced the management level in recent years. As a result, the work has reached a new level. Cenbest Mall has introduced a number of fashion brand products and international famous brand-name products, such as starbucks; the formats and categories are diversified by setting up a restaurant and other special businesses, so customers can enjoy one-stop shopping service.  Cenbest Mall has established “three-step development strategy”: root in Nanjing, expand to Anhui and Jiangsu Provinces and enter the national market. In order to successfully achieve the goal, Cenbest Mall will try to complete the incorporation of the centre store and the skirt of the International trade building as well as the integrative reconstruction of front and back squares by the end of this year, and strive to become one of the largest single-unit department in China; sales are expected to rank among top five of single-unit departments in China.

Morning News （reporter Huang Huan）