With increasing maturity and popularisation of online shopping,  E-commerce Co., Ltd. under Sanpower Group has drawn keen attention from the industry for its new business circle mode of O2O (online to offline) integrative development. Recently the CCTV News camera crew came to for interview, and shot feature program of Consumption New Trends: What Will Be Changed by Internet Direct Purchase.

Mr. Yuan Yafei, Chairman of Sanpower Group, and Ms. Wang Ye, CEO of  accepted the interview, and they respectively presented opinions about e-commerce development and explained the mode of “Online Xinjinkou” business circle mode.

          

Under the strong support of the governments of Jiangsu Province and Nanjing City, and sponsored by Sanpower Group,  E-commerce Co., Ltd. was founded in September 2012, combined with shareholders of several big department stores in Xinjiekou Business Circle Central Area, and with participation of investment departments of the government. It is the first standard provider of technology and service of business circle e-commerce which is based on bricks-and-mortar business circle and services for traditional merchants, and it actively explores the new model to combine e-commerce with traditional retail industry.

Based on bricks-and-mortar business circle,  provides integrated O2O e-commerce technology and service for conventional merchants. By providing integrated marketing platform for merchants,  offers smart guidance for consumers, and provides service of analyzing and mining transaction data to propel the transformation of business operation mode for conventional merchants and promotes continuous prosperity and healthy development of traditional retail industry in E-commerce era.

 

CCTV News and CCTV Channel 13 respectively had detailed report to the pioneering undertaking of  on the evening of May 2. Meanwhile the mobile phone APP client self-developed by and online store have also triggered keen attention.

Ms. Zhao Ping, Director of consumption economy division of CCTV and Research Institute of the Ministry of Commerce, gave high appraisal and recognition to the new mode of O2O integrative development of “Online Xinjinkou” business circle mode.