Sanpower Group’s subsidiary Hisap is welcoming its 14th anniversary celebration with a campaign.

On November 7 fourteen years ago, Hisap emerged in people's life as a information mall selling DIY computers and brand computers. Now, Hisap would join hands with Lashou.com to tide over “Double 11 Day”.

This campaign is deemed by the industry as the first test for Yuan Yafei’s acquisition of Lashou.com, to examine whether Lashou.com can coordinate well and yield substantive fruits with Hisap under the newly appointed major shareholder; whereas as far as the Hisap staff are concerned, this is merely a dry run during Hisap’s transition of its trade pattern, which is one step closer to its “Hisap Micro-Life”.

Hisap-Lashou.com System has Opened up and Shared the "Anniversary Celebration + Double 11 Day" Shopping Feast

Chief Executive Officer of Hisap Liang Chuang tells Chinese Securities Journal and 1caixin.com.cn reporter that Lashou.com and Hisap’s inhouse system has already been opened up, bringing about the fundamental function of online payment and offline delivery-taking. The nearly 4 million members of Hisap and a hundred million members of Lashou.com will share this "Anniversary Celebration + Double 11 Day" shopping feast.

For example, during the "20 yuan for 100 yuan voucher" group buying, the consumer purchases the voucher via Lashou.com. After the payment, he will obtain a 12-digit handset electronic verification code, by which he can buy goods in the nationawide stores of Hisap, enjoying a preferential allowance of 100 yuan. According to background data, over 2,000 coupons were successfully sold only one hour after they came online. Besides, the group buying of various products and services promoted during the same period also yielded favourable effects.

Hisap has also pushed out the online group buying of "19.9 yuan specialised in-depth maintenance for computers" for Beijing, Shanghai, Nanjing, Xuzhou, Suzhou, Hangzhou, Hefei, Yangzhou, and Jinan. Those who have successfully purchased the coupon can enjoy such services as cleanness, software optimisation, net-surfing protection, junk file prevention, etc.

In this 14th anniversary celebration, the two parties synchronously pushed out limited reservations and limited buyings via the currently popular 3C merchandise like iPhone6, Samsung N9100, Huawei Mate7, XBOXOne, iPad-Air2, iPad-mini3, XGimi intelligent projector, Redmi NOTE4 plus, Tmall MagicBox, etc. Moreover, in the price seckill, they released the "double-channel delivery" model for the first time. Take the 8G U-disk SanDisk for example. The free shipping price for on-line purchase on Lashou.com is 29.9 yuan, while it is slashed to merely 19.9 yuan in the case of taking delivery in stores, which not only recpects the users' consumption liberty, but also brings boons for them via substantive privileges.

Hisap Achieved "Multi-channel and Multi-operation" Enterprise Transformation after Years' Painstaking Efforts

Liang chuang tells the reporter that the financial crisis in 2008 sunk the whole industry into stagnation, thereby forcing enterprise transformation to the fore. Hisap started from the rebuilding of supply chain, and has established a rapid, effective direct supply system for mainstream brands both at home and abroad, thus realising an information system for unified procurement by headquarters, national unified deployment of logistics, as well as unified store sales follow-up. For the moment, the turnover days of Hisap's commodities has been controlled within 7 days.

The "Accessories Supermarket" forged 2010 has presently become Hisap's highlight. The "Accessories Supermarket" boasts a wide brand coverage, selling not only the first-tier domestic and foreign brands like Logitech,  Microsoft, Seagate, Sony, Philips, etc., but also the highly potential second-tier brands like Tenda, Disney, Lenovo, etc., who have established steady direct supply or nationwide distribution relations with Hisap.

Furthermore, in response to the development of electronic business, Hisap has optimised its outlets, realised the upgrade of traditional retail chains, and formed a trinity of independent stores, department stores, and super stores as well as multi-operation commercial layout.

"Hisap Micro-life" Achieved on the Basis of CRM System

Since Hisap was founded 14 years ago, it has successfully accumulated a large number of real and effective membership data through terminals, its own marketing platform (Huimai100.com), official Weibo, official Wechat, etc. Currently, Hisap is accelerating the construction of a whole set of CRM system sufficing to cover the entire line of physical stores under Hisap. The system is a customer relationship management system based on the business ecosystem of mobile Internet. Liang Chuang explains that according to the “Five Drives” Model come up with by Chairman Yuan Yafei, Sanpower and Lashou.com will hopefully reach the goal of “the online drives the offline, sales drive delivery, supply chain drives clients, entertainment drives merchandise, group buying drives customisation”, combining Lashou Network’s online resources with Sanpower Group’s rich offline physical resources.

Professionals said that after the knotting of Lashou.com and Hisap, the big data analysis and the integration of the two sides’ membership information help improve the CRM system comprehensively, thereby achieving the goal of “Hisap Micro-life”. Moreover, through the online entrance of Lashou.com that forges Hisap’s online virtual stores, relying on the nationwide physical stores to support the 3C sources of Lashou.com and expand the O2O marketing and consumer interactions, the knotting also provides consumers with better and more comprehensive shopping experience.