On 15 April, Mecox Lane, which used to be the "first e-commerce stock", announced that it had accomplished its privatisation on 14 April in accordance with the procurement agreement and plan achieved on 22 December 2015. The buyer is Minat Associated Co., Ltd, co-founded by  and ChinaEquity Group Inc., an established top-notch private equity firm in China specializing in investments. Minat Associated has acquired almost 30% of the circulating shares issued by Mecox Lane for cash consideration equal to 0.114 US dollars per ordinary share or 4.00 US dollars per American Depositary Share (ADS, each representing 35 ordinary shares) of the company.

In fact, since 2015, Chinese enterprises listed abroad that have created numerous miracles in the capital market have successively received privatisation offers. Qihoo 360, Dangdang, Jiayuan.com, Momo and other companies are being or have been privatised. An investment professional says that while Chinese companies go public in the USA far away from China in a shiny way, they actually have a tough time. "Because of the differences in markets, cultures and languages between China and the USA, the overseas investors know little about Chinese companies' business models and major business lines." This source also says that every year there are all kinds of short selling and lawsuits against Chinese enterprises listed abroad, which has largely increased the administrative cost for these companies. Therefore, many companies have been considering privatisation and returning to China.

That is also one of the causes for Mecox Lane's privatisation. Once based on core business lines consisting of clothing e-commerce, selling through mail order catalogues and the call centre, and known for offering apparel and accessories through mail order, Mecox Lane was listed on NASDAQ in the USA in 2010, becoming China's first listed B2C e-commerce company. However, after going public, Mecox Lane's turnovers kept declining. The company once explained in its annual report that the loss was mainly caused by customers' preference for online shopping that led to decline of the company's catalogues issued.

In May 2014,  under control of Sanpower Group spent about 39 million US dollars in cash acquiring about 63.7% of Mecox Lane's shares. After controlling Mecox Lane, Sanpower Group started to integrate and transform the company. In September 2014, Sanpower Group completely stripped Mecox Lane's apparel and accessories business which had been in loss and strategically focused on the health and beauty business that had been developing for 10 years and was still growing rapidly. Mecox Lane's new strategy is to become a retailer covering multiple channels and brands as well as a comprehensive service platform providing health and beauty products and services, mainly based on membership marketing. At present, the company has three major business lines consisting of health & nutrition, skin care and nontoxic furniture, covering over 800 product lines. Wang Ye, CEO of Mecox Lane says it is Mecox Lane's core value to lead in healthy and beautiful lifestyles and provide quality products that are most trustworthy.

The strategic transformation into health and beauty product lines has clearly improved Mecox Lane's performance. According to the company's previous financial reports, Mecox Lane's health and beauty product lines yielded net profit of 1.8 million US dollars in Q4 of 2014. By 2015, having removed the apparel and accessories lines and transformed into a business based on health and beauty product lines, Mecox Lane had completely made profits, gaining net profit of 3.13 million US dollars in the first three quarters of 2015. While its performance has largely improved, Mecox Lane's stock price has hardly increased, staying at about 3.5 US dollars for a long period of time.

On 21 July 2015, Mecox Lane's board of directors received a privatisation offer. The purchasing consortium offered to acquire all of Mecox Lane's circulating shares that it hadn't held yet for cash consideration equal to 0.114 US dollars per ordinary share or 4.00 US dollars per ADS (each representing 35 ordinary shares).

"We have stripped the apparel and accessories business and are focusing on health and beauty products with higher added value. But overseas investors know little about the company's current business lines and underestimate the company's value. So we have been considering privatisation." An employee of Mecox Lane explains by taking the semi-annual report of 2015 before Mecox Lane received the privatisation offer for example. By 30 June 2015, the company had net assets of 54.48 million US dollars and net assets per ADS of 4.19 US dollars, while the company's market price was only 3.08 US dollars and the price-to-book ratio was only 0.74. "After receiving the privatisation offer, by 30 September 2015, we had net assets of 54.69 million US dollars and net assets per ADS of 4.21 US dollars, while Mecox Lane's market price that day was only 3.03 US dollars per share and the price-to-book ratio declined to 0.72."

Mecox Lane's latest announcement shows that Minat Associated co-founded by and ChinaEquity Group has finally finished privatising Mecox Lane.

After the completion of privatisation, Mecox Lane will become a new force in Sanpower Group's Broad Health business line. Over the recent years, as to the planning for Broad Consumption, Broad Health and Broad Finance business lines, Sanpower Group has been making great efforts in the capital market. At present, the Group's Broad Health line includes An Kang Tong, More, Natali in Israel and other companies. Acquisition of China Cord Blood Corporation (CO) and Shandong Cord Blood Bank is also under way.