Recently, three trademarks “Hiteker” (the category of real estate), “Hirealty” (the category of wire and cable) and “Hisap” (the category of services related to computer) had been recognized as Jiangsu Province Famous Trademarks in 2010.

　　Since the creation of the trademark “Hiteker”, it had been widely applied to ten kinds of products with the fast development of the enterprise, such as computer, communication equipment, optical fiber cable, real estate and so on for ten years, and had been awarded with the honorary titles such as “China Top 100 Most Competitive Famous Brands”, “Product Satisfied by National Users”, “Famous Brand of China’s Communication Product with Excellent Quality, Support and Satisfaction” and “China’s Brand with Values” etc.

　　The trademark “Hisap” had been recognized as Jiangsu Province Famous Trademark and National Famous Trademark three years ago, and was considered as Jiangsu Province Famous Trademark again this time. As one of the main brands of the company, “Hisap” had oriented at the products and services, innovated constantly, developed stably, and won wide cognition of the market and consistent trust of the costumers for a long time.

　　Implementing brand strategies was the important measure of Jiangsu Provincial Committee and Provincial government to strengthen independent innovation capabilities and quicken the construction of the innovative city, and had played an important role in improving the enterprises’ core competitiveness and promoting the excellent and fast development of the economy and society in Jiangsu province. The trademarks “Hiteker”, “Hirealty” and “Hisap” won the honor of Provincial Famous Trademarks, which approved the company’s active works in the fields of product innovation and brand construction, and represented their fame and reputation had been improved all over the province and the country.