On December 30, 2014, Sanpower Group’s subsidiary real estate company Hirealty held a grand and solemn brand launching and product promotion event in Fairmont Hotel in Hexi. Vice President of Sanpower Group Yue Lei, CEO of Hirealty Liu Zhongliang, and Vice President Ling Xiang attended the event. Over 300 industry experts, journalists as well as new and old customers heeding Hirealty showed up and witnessed the grand event together.

At 2 p.m., the brand launching event, under the theme of “Prosperity and Development”, was kicked off with the marvellous tap dance “Riverdance”. Afterwards, Vice President Yue Lei addressed an intriguing speech entitled “The Development of Sanpower has Entered a “New Normal’”, and elucidated the theme from four aspects.

Vice President of Sanpower Group Yue Lei addressed the speech

1. The enterprise will pursue “new dreams”. Yue emphatically introduced “Sanpower dream” to the guests, saying that the proposition of “Sanpower dream” has delineated a super blueprint for future development. The connotation of Sanpower dream is to achieve “five five’s”; that is, as of 2020, Sanpower Group will achieve a total asset size of 500 billion yuan and annual sales of 500 billion yuan, as well as cultivate 50 billionaires, 500 multi-millionaires, and 5000 millionaires. Yue stressed that “Sanpower dream is, in essence, the dream of Sanpower people. Such high degree of integration between the dream of enterprises and that of individuals has become all Sanpower people’s conscious practice and common mission!”

2. The indicators will achieve “new breakthroughs”. Yue cited detailed statistics to elaborate on the Group’s breakthroughs in four indicators, namely, asset size, sales revenue, employment figure and private enterprises ranking.

3. The multi-industry will present “a new pattern”. Yue introduced that currently all businesses and commercial activities within Sanpower system are pigeonholed into five industry groups named after “Gold, Wood, Water, Fire, Earth” or “Five Elements”. Besides, he made a detailed discussion and interpretation on the industries within the Five Elements.

4. Transnational development will inaugurate a “new stage”. Yue shared with the guests Sanpower’s concept of international development featuring “based on M&As and aided by investments”, as well as Sanpower’s logic underlying its overseas M&As. Yue said humorously, “Sanpower has money, but it’s by no means headstrong.” He also stressed that Sanpower’s internationalisation will still advance and develop unswervingly.

Vice Preisdent of Hirealty Ling Xiang addressed the speech

Finally, Yue quoted a Tang poem as saying: One plants a millet in Spring, and harvests ten thousand seeds in Autumn. He hoped that Hongtu • Shangshui Yunjin will sell like hotcakes, and wished the guests good health and harvest in the year of goat.

Subsequently, Vice President of Hirealty Ling Xiang delivered a speech that elaborated on the development history of Hirealty and its new Shangshui Yunjin project in Hexi. Rooted in Nanjing for 17 years, Hirealty has carried out its developments in Jiangsu, Anhui, Hainan, Yunnan, Guangxi, etc., each one of which has become the new benchmark for local habitats. From “Shanghua Garden” that occupied Nanjing centre to “Shangshui Garden”, then to “Shangshui Courtyard” that inherits the ROC spirit, as well as “Shangfu Garden” featuring Qinhuai style, Hirealty has been committed to creating quality residential city centre. By “building real estates that can be passed to offspring”, or “leading the city’s leisure life”, Hirealty has created numerous classics. Apart from that, Hirealty is also ushering in a qualitative leap, which raises higher requirements for the buildings themselves and life attitudes. It is said that Hongtu • Shangshui Yunjin is the first urban luxury residence Hirealty has built, which has initiated a multitude of firsts over the 17-year history of Hirealty. It is not only Hirealty’s first project in the central area of Hexi, but also its first finely decorated project in the true sense, its first project with neo-classical artdeco facade, as well as its first project to introduce primary and secondary schools within the community of the project. It is, as it were, “the NO. 1 works among Hirealty’s urban luxury residences”.

Hirealty brand initiating ceremony

Sanpower’s “new normal” and Hongtu • Shangshui Yunjin project sparked widespread and hot-buttoned discussions among the journalists and guests on-site. During the interview after the launching event, a number of journalists conducted in-depth interviews and exchanges with Vice President of Sanpower Group Yue Lei, and Vice President of Hirealty Ling Xiang as regards Sanpower’s development strategies in the new era and the relevant progress concerning Shangshui Yunjin project.

Hirealty brand launching and Shangshui Yunjin product promotion event 2014 was rounded off successfully.