From November 6 to 20, more than 400 Hisap stores across the country simultaneously launched their 15-day special promotion activity in celebration of Hisap’s 15th anniversary. It coincided with the “11.11” shopping carnival of e-commerce platforms and the unstable period of the overall economic situation. However, with adequate preparation and solid strength, Hisap did quite well in the celebration of its 15th birthday.

Highlight 1: 119% of the sales target was achieved.

During the 15-day special promotion activity in celebration of its 15th anniversary, Hisap achieved 119% of its overall sales target. Its nationwide sales increased by 13% on a year-on-year basis. Even accessories (headset, mouse and keyboard) which used to be the laggard in holiday sales promotion achieved 114% of the sales target. The sales rate of featured products also reached 114%. Besides, it completed 104% of its service target as well.

Highlight 2: Novelty products received favourable responses.

Since it was founded in 2000, Hisap has changed the traditional sales mode of 3C products by comprehensively introducing novelty smart life products and created a new online and offline service mode by making bold innovations in service measurements. In 2015, Hisap started its transformation from PC Mall to Smart Mall, aimed at bringing users new professional, digitalised and scenario-based experiences and creating more value for customers.

During Hisap’s 15th anniversary celebration, novelty products such as the UAVs and intelligent robots were sold very well, receiving favourable responses in its Smart Mall at Wanda Plaza, Jiangning District.

Highlight 3: Senior employees were awarded medals.

It was Hisap’s hard-working employees who had brought the excellent sales performance during its 15th anniversary celebration. On November 4, “Innovations & Changes: Mobilisation Meeting for the 15th Anniversary of Hisap” was held in Hisap’s International Conference Hall. Representatives of all regions made pledges that they would celebrate Hisap’s 15th birthday with their final sales. And in the end, all the 12 regions fulfilled their pledges and gave Hisap a great birthday gift. Besides holding internal purchase activities and birthday parties, Hisap also awarded senior employees the seniority badges and star employees the honour medals in recognition of their hard work.

Over 15 years of splendour, Hisap has made continuous advances “centred on consumer demands”. In the “Internet plus” era, Hisap cannot stop thinking and innovating as a long-standing offline retail enterprise. As long as Hisap’s leadership and employees always take consumer demands as its core and work together to promote its transformation and transcendence through inheritance and innovation, Hisap will definitely make more splendid achievements in the future.