The "Seminar for Developing Countries Journalists" organized by the State Administration of Press, Publication, Radio, Film and Television of the PRC has been run for years. It is an important platform for media organizations at home and abroad to communicate and cooperate, as well as an important channel to promote China's image. On 7 April, the "2016 Omni-media Seminar for Developing Countries Journalists" paid a visit to Sanpower Group. Over 30 experienced reporters and editors from 16 countries including Kenya, Ethiopia, Afghanistan, Malawi, Ukraine and Zambia had a better understanding of Sanpower Group. Yue Lei, Senior Vice President of Sanpower Group received the guests and gave an interview to the journalists.

As a large private enterprise in China, Sanpower Group was the first enterprise the delegation visited this time. The journalists visited Sanpower's showroom and got a better understanding of the Group's business lines, especially its strategies for international development. Journalists from Mongolia, Afghanistan, Malawi and other countries interviewed Yue Lei, asking questions covering Sanpower's international planning, its help to other developing countries and the influence of China's high and new technologies on Chinese culture, and so on.

 

 

Yue Lei said at present China has been encouraging and advancing Chinese enterprises to "go global" and grasp the opportunities created by the Belt and Road Initiative. Following those policies, Sanpower Group engaged its strategy for international development in 2014 and has been considering it as the Group's middle and long term strategy. Through international mergers and acquisitions, Sanpower has been advancing transformation and upgrade of the industries in China and helping the Chinese market, greatly supporting "the supply-front structural reform" advocated by the government currently. Yue Lei said that it is Sanpower Group's unswerving advancement of international business lines that has led to commercial communication, non-governmental exchanges and business transactions with other developing countries. In the future, Sanpower hopes to extend its international business lines into more developing countries, in order to provide more power and drive for the commercial communication as well as economic and trade relations between China and other developing countries.

The foreign journalists thought that Sanpower just reflected Chinese enterprises' great ability to innovate and sense of social responsibility. They went back home and disseminated Sanpower's case.