“The essence of transformation in offline retails lies in defining future with future, introducing global advanced business model and management system, providing customers with fair prices, abundant products, unique scene experiences and comprehensive services that can bring more value,” said Yuan Yafei, Chairman of Sanpower Group, who accurately described what was the 4.0 strategic conception of offline retail to more than 300 retail enterprises and representatives from political and academic circles and research communities on the 2016 China Retail Innovation and Transformation Summit.

Cenbest Nanjing Department Store, the key member of Sanpower Group, inspired by Yuan Yafei’s 4.0 thinking of retail business and taking multiple measures on the occasion of Christmas holiday, grossed billions of yuan with its successful marketing campaign.

On Christmas Eve, the Store achieved the sales of 56.8 million yuan. Added to the sales on Christmas day, it amounted to almost 100 million yuan while receiving nearly 400,000 customers, which set a record in the history of Christmas shopping, with an upsurge of 49% in sales and 73% in gross profit.

Conducting deep cooperation with FFan.com and innovating business model “Internet + Brick-and-Mortar Store”, Cenbest Nanjing store engineered various activities that pushed the marketing campaign to one peak after another. Seven major banks co-sponsored with an investment of nearly 700,000 yuan in total, benefiting 4,000 medium-and-high-end customers and boosting the consumption of more than 5 million yuan. Cross-industry organizations, clients and Cenbest gained win-win results by integrating resources, appealing to customers and making profits.

Applying smart new technology and exploring marketing method in data era, the newly-launched Wechat E-Card is becoming increasingly popular as the combination of all-directional promoting and accurate marketing has attracted thousands of online members. The purchasing conversion rate has reached nearly 60%, which means 58% of consumption was boosted by membership influence, thus hitting a record.

Brick-and-mortar store is showing its charm in eating, drinking and entertaining, with elaborately devised scenic experiences. Set in magic Christmas tree, a creative theme device located in Building B, angel choirs, Star Dreamworks and carnival cruises transformed the center into a metropolis fashion show. The fantastic and interesting interactions captured the hearts of customers, as a result of which the sales of many brands achieved a new high since their opening. Many activities have become quite popular such as prize-giving riddle guess in bonded imported shops and buyers show in stylish stores, suggesting the great success of the first attempt in creation, fashion market and interaction. The well-chosen free meals and eating competitions in the food world both in Buildings A and B never fail to appeal to gourmets.

With the ending of the first round of Christmas shopping, the second round is approaching. What will happen when Cenbest’s 65th anniversary collides with Spring Festival? Just wait and see.