Source: Oriental Morning Post

　　Nowadays, the “Shopping online” is very popular, more and more offline entity retailers join to open the “online shopping”. Following Suning and Gome, another large 3C chain retailer in China opens the e-business too. Currently the writer got information from Hisap that its IT and consumer electronics sales website, namely www.huimai100.com had been opened for business online; where the particular e-business CRS mode would be a bold attempt and innovation.

　　According to the statistical data of IResearch Consulting Group, the transaction volume of the online B2C market at home, after breaking through the amount of hundred billion Yuan in 2010, reached RMB47.07 billion in the first quarter 2011. Currently more and more Chinese enterprises attach special importance on the e-Business industry, and the offline entities start to develop the B2C e-shop one after another and march into the e-Business field. Hisap ranks top 18 in the chain retail industry of China and top 1 in the IT retail chain industry for consecutive years. As early as ten years ago, Hisap started to fumble the e-Business and recruited Roland Berger, the top-end international consulting company and Analysys Consulting International, the e-Business consulting company in China. Upon a year’s scientific verification and aiming at the embarrassment of the current e-Business mode, the professional IT e-Business mode integrating with the offline stores of Hisap came into being finally. . 

　　From the viewpoint of Yan Yafei, the president of Hisap, the traditional e-Business mode is hard to maintain a “sticky” customer relationship since it adopts the man-machine interface and adopts the "merchandise deal" as the core; but the price competitive strategy brings always a losing business. The www.huimai100.com, adopting the particular CRS mode, can satisfy with the different application demands of different users to make before-sales, under-sales and after-sales scheme design and integrate with the offline stores of Hisap to exert the two core advantages, namely “offline supply chain” and “service chain”.

　　Upon the deep understanding on the e-Business industry and the 3C production supply chain, Hisap develops the www.huimai100.com; which is a new e-Business service platform featuring in consumer experience, brand manufacturer cooperation, offline after-sales support and etc.

　　Literally, the "Huimaiwang” (i.e.: www.huimai100.com) has two meaning. Firstly, Consumer who selects to go shopping from www.huimai100.com can not only buy the top-quality and low-price products, but also can enjoy the professional and efficient services; so it will be a very wise and smart choice; Secondly, the www.huimai100.com offers different users the smarter product portfolio, offer different users the smart shopping-online experience; so it is a “brain trust” accompanying with consumer. Hong Hui, the responsible person of www.huimai100.com" told the writer: as the shopping online market grows into mature gradually, the psychology of consumer for shopping online varies accordingly, and the demands on the logistics distribution, after-sales service level and others are kept increasing nowadays, but not simply focusing on the trust certification on the online seller only. Accordingly, www.huimai100.com, aiming at the after-sales demand, specially incorporates the “Red Express Service”, a gold-medal service brand of Hisap to launch the characteristic services of “shopping online happily and warranty by offline entity store” to create more convenient and assured online shopping environment.

　　As a large chain retailer in China, Hisap was established in Nanjing in October 2000. Now Hisap has been become a leading enterprise of the IT and consumer electronics of China. Though there are ten thousand employees and over 200 chain stores in 13 provinces and municipalities of China, for instance: Beijing, Shanghai, Jiangsu, Anhui, Zhejiang, Shandong, Jiangxi, Fujian, Yunan, Sichuan and Chongqing and etc., with the annual sales exceeding RMB20.0 billion, Hisap is additionally planning to open hundred of new stores this year. It is estimated Hisap shall have 600 offline stores and achieve the annual sales of RMB50.0 billion by the year of 2015; certainly the www.huimai100.com shall create a “online Hisap” and achieves the annual sales of RMB50.0 billion by that time.