On November 26, 2014, the promotion event of “Great Festival of Creativity” was held in Nanjing Intercontinental Hotel, with more than 400 guests from various government, business and cultural industries present and savouring the taste of “British creativity”. Vice President of Sanpower Group Yue Lei, invited by Consul-General of British Consulate-General Shanghai Brian Davidson, also attended the promotion event.

Matthew Forbes, Deputy Consul-General of British Consulate-General Shanghai, said that with Chinese companies and consumers continuously heeding service and creative industries, the UK will become the prior choice for China’s partner in the creative field. It is learned that “Great Festival of Creativity” will be held in March, 2015 in Shanghai. Through seminars, lectures, interactive displays, performances and receptions, etc., it will vividly demonstrate the UK’s leading creative ideas in the world, and wake up the ethos of influencing the future with creativity.

In the promotion event, Vice President of Sanpower Group Yue Lei and Deputy Consul-General Forbes had a cordial conversation. Yue said that after the acquisition of House of Fraser, Sanpower will continue to pay attention to investment opportunities in the UK in terms of healthcare, fashion luxury, culture and creativity, etc. Forbes extended his gratitude to Yue for his attending the promotion event, hoping that Sanpower Group and Britain could strengthen cooperation in more fields.