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Sanpower Group's acquisition of Brookstone wins "Cross Border Distressed M&A Deal of the Year"

Time Published:2015-08-01Source:Author:
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Recently, the awards gala celebrations of the 8th "Annual Turnaround Atlas Awards" ceremony were held at the Field Museum in Chicago, with the Global M&A Network presenting the awards to the winners of various areas in 2014. Brookstone Holdings restructuring and acquisition by Sanpower group, who joined efforts with Sailing Capital, won the "Cross Border Distressed M&A Deal of the Year".


The awards gala celebrations of the "Annual Turnaround Atlas Awards” have been held for 8 consecutive years, with the goal of honouring the worldwide enterprises that have achieved remarkable results in restructuring and turnaround. In each year's selection, the winners are selected independently based on the deal/assignment performance criteria/index, with high authority.


Last June, Sanpower Group won the takeover bid for Brookstone, the USA's specialised novelty products chain, in joint efforts with Sailing Capital, which aroused ardent echoes among locals. In the industry, winning the "Annual Turnaround Atlas Awards" equates to achieving the highest "Gold Standard of Performance" acclaim globally, validating the team talents, as well as the organisation's competitive brand leadership position. After its acquisition of Brookstone, Sanpower Group has helped the former establish the diversified business objectives in innovation, customers and e-commerce, so as to serve the long-term interests. This April, Brookstone's Tranquil Moments® Wireless Bedside Speaker won the 2015 Red Dot Award after standing out from nearly 5,000 candidate products, testifying again Brookstone's revitalising energy in innovation. During Chairman of Sanpower Group Yuan Yafei's visit to the USA this May, Sanpower Group, Brookstone and the MIT Media Lab, one of the world's most renowned research and innovation institutions, signed a membership agreement to promote all-round cooperation in smart technology, artificial intelligence, etc., so as to further improve Brookstone's R&D capabilities in novelty products.


Sanpower intends to leverage its retail presence in China and the UK to introduce Brookstone's novelty products to the fast-growing Chinese and British markets, and meanwhile help domestic outstanding products find inroad into the American market.