On the evening of 26 June, the “Night of Surprise: The Glory of Sanpower” held at Xuzhou Sanpower Plaza saw the Brookstone super brand show and project results conference come to a perfect close. Zhang Runcheng, General Manager, Wen Quan, Executive Deputy General Manager, and Chen Xiaofeng, Engineering Department Deputy General Manager of Hirealty Xuzhou enterprise, together with Wang Bolin, General Manager of Xuzhou Business and Management Company and Li Yuan, Senior Director of Marketing of Brookstone China attended this activity.

Xuzhou Sanpower Plaza was very crowded that night thanks to the arrival of a friend from the USA: Brookstone, who will bring a fresh, novel and unique lifestyle to Xuzhou. During the Brookstone super brand show, a range of novel products attracted the distinguished guests, bringing them great enjoyment in this summer night of surprises.

Novel cat ear headphones that shine and are used as speakers: very cool! Dancing robots: so adorable! There was always a lively crowd around the Brookstone themed exhibition walls.

At 7 o’clock, after a heart-stirring laser dance performance, the “Night of Surprises: The Glory of Sanpower” officially kicked off. Wen Quan, Executive Deputy General Manager of the Hirealty Xuzhou branch office delivered a presentation during which he expressed his warm welcome and heartfelt thanks to the distinguished guests.

Later the assembled guests were introduced to the most highly anticipated stand-out products in Sanpower Plaza on the 5th floor. Chen Xiaofeng, Deputy General Manager of Hirealty Xuzhou branch office announced the verified project results for the Sanpower Plaza Project, which represents a new outpost of Broad Commerce in Xuzhou.

Li Yuan, Senior Marketing Director of Brookstone China introduced in detail the history of Brookstone and the brand’s future marketing concept. It is understood that, after acquiring Brookstone, Sanpower Group is determined to build an ecosystem of novelty products centred around Brookstone, exploiting a new retail model: controlling scenes, controlling brands and controlling channels. The blossoming of Brookstone in Sanpower Plaza shall surely bring more joy to the lives of people in  Xuzhou and increase customer flows to Sanpower Plaza.

Sanpower Plaza was still very crowded as the event came to an end. At the 5th floor product display many customers were arranging pre-orders and starting to enrich their lives.

Being the second anchor store brand event after the House of Fraser opening ceremony on 21 March, Brookstone super brand show succeeded. Its success was thanks to the creation of a strong brand image and its ability to influence, effectively building the buying confidence of customers on the spot. Xuzhou Sanpower Plaza has always been an exemplar of the world’s top experience-based commerce and an expert in integrating resources, and that is the biggest difference between Sanpower Plaza and other competitors on the market. The success of the Brookstone “night of surprises” ensures that the image of Sanpower as global and something to experience has become more firmly rooted in people’s minds and promotes the Sanpower brand. The event also paved the way for resources sharing and complementary advantages between the property and business management. In the future, property and business management shall coordinate efficiently for mutual benefit.