On August 24, Natali China, a company owned by Nanjing Cenbest and the Jiangsu Region of Country Garden Group held a signing ceremony for strategic cooperation at the Country Garden’s East China HQ. Both parties reached agreement over businesses of health care and senior care, telemedicine, emergency call and security services, etc., and would initiate practical collaboration and establish a long-term steady relation of strategic cooperation. 

The cooperation framework agreement will play a guiding role in the cooperation of the two parties, according to which, Natali China will give full play to its advantages in terms of resources in health care, senior care, quality medical services and nursing and facilitate the expansion of the Tech Town project of Country Garden. 

Natali China and Country Garden (Jiangsu Region) Signing a strategic cooperation agreement

Meanwhile, based on its own business expansion strategy, Natali China will coordinate, integrate and play a leading role in the introduction of industry resources to Country Garden’s industrial park in Jiangsu region, to serve as a major force in the occupancy of the industrial park and as a co-founder of the Tech Town’s macroecological model. In return, Country Garden would also lend its full support to the entry of Natali China’s services.

Established in 1991, Natali is the largest group in the senior care industry in Israel, and a leader in global home nursing solutions, accounting for 70% of the medical service market in Israel and now providing sophisticated services such as telemedicine, emergency call and security assistance to over 10,000 institutions, 0.2 million households, 3 million users and 1.6 million students in 4,500 schools.

In 2014, Sanpower Group acquired Natali and made it part of its subsidiary Nanjing Cenbest in 2017. After the introduction of its advanced business model and management expertise, Natali will rely on its own technological advantages and experience while leveraging the channel resources of Nanjing Cenbest and Sanpower Group, to constantly push for expansion in China.

Natali Jiangsu boasts the largest user base in Natali China. With over 2 million users, it has expanded its reach to places like Nanjing, Changzhou, Wuxi, Xuzhou, Rugao and Suqian, etc. In particular, the Natali Changzhou project has become the first B2C telemedicine project delivered in China led by National Health and Family Planning Commission of the PRC.

The Country Garden Group, listed on the Main Board of the Hong Kong Stock Exchange, is China’s largest developer and operator of the New-type Urbanization. Country Garden Group’s Jiangsu Region ranks the first in performance among all regions, with a sales volume of 36.7 billion in 2016. Its regional business has covered Shanghai, Nanjing, Yangzhou, Zhenjiang, Changzhou, Ma'anshan and Chuzhou.  

Building of Country Garden’s East China HQ

     

In recent years, County Garden has devoted major resources to the new strategy of industry-city integration and promoted the “1+N” development model, namely to build sci-tech innovative and smart towns and form a macroecology with 1 asset-heavy platform (Country Garden) plus several (“N”) asset-light companies. With this strategy the group has launched a number of industry-city integration projects in Pearl River Delta and greater Beijing areas, aiming to construct 100 Tech Towns to bolster the development of the real economy.

Both groups have tapped into their respective strengths and co-created a high-profile industrial project. Their collaboration will stimulate expectation in terms of the industry’s exploration in elderly care real estate and Chinese New-Type Urbanization.