On September 8, Chengdu Shuangliu International Airport T2 welcomed the US-based brand Brookstone, a chain of retail stores selling cool and fun gadgets. This is also Brookstone’s fifth airport store, after those in Beijing, Hangzhou, Qingdao and Shanghai. By the end of September, the brand will open a second store in Qingdao Liuting International Airport. 

The décor of the Chengdu Shuangliu Airport store continues the minimal style. With four themed sections: audio-visual technology, business & travel, health & lifestyle and interaction & entertainment, it positions itself as a gift store featuring the unique combination of “cool and fun gadgets plus travel products”. 

The latest and edgiest Brookstone gadgets are sold here: the 1s cat ear headphone with LED accent lights, Rover spy tank, tapping neck & shoulder massager with heat, stainless steel automatic decanter, and football and blue teeth speaker, etc., as well as business traveler gizmos like multifunction converter, travel mirror, luggage, toiletry bag, uPillow and zero-weight eye masks, to name a few. 

As gateway to a city, an airport enjoys substantial passenger volume. Efforts of opening stores at airports, expanding travelling retail channels including airports, meeting the shopping needs of travelers, solving customers’ pain points, and bringing happiness to uses through fun and cool gadgets reflect the brand’s bold explorations of new retail models and channels.  

As far as the sales are concerned, the Brookstone airport stores have enough reason to be optimistic about their future. The brand will continue to build a network of new stores at airports and high-speed railway stations in Chinese first-tier cities and famous tourism cities.